Law firms are standing on a fault line. Demographic shifts, rising attrition, pricing pressure, and the rapid acceleration of AI are reshaping the business of law faster than many firms are prepared for. For midmarket and smaller firms especially, yesterday’s growth strategies are no longer enough.
In his Attorney at Work guide, Smart Growth Strategies for Midmarket and Smaller Law Firms, Gene Commander outlines why sustainable growth is not about getting bigger, but about getting smarter. The guide explores the essential investments firms must make as they look toward 2030, from reimagined talent development and career advancement strategies to leveraging generative AI, modernizing pricing models, and cultivating a magnetic workplace culture.
Rather than relying on outdated “catch-and-release” talent models or billable-hour-driven thinking, the guide offers a practical framework for leaders who want to build resilient firms that attract talent, serve clients more effectively, and grow profitably in a changing legal landscape.
Read the full Attorney at Work guide to explore smart growth strategies designed for the realities of today’s law firms.